They need to have predictable plugins; predictable visitor patterns; predictable use cases. Every hosting company has rules (or very real physical limits), but WP Engine goes a bit further to define what you can and can’t have on your WordPress install in addition to tiered overage pricing to discourage seasonal traffic spikes and local storage usage.
That said – the tough thing about customer support is that so much of the judgment is anecdotal. Everyone has a story, but you never know if the story is because they talked to the one rockstar-vs-rookie having an awesome-vs-terrible day. Like I mention in every hosting review, the important part is to see if a company treats support as an investment or a cost.
From their backend process, the first customer type seems to be WordPress developers and designers who want to focus on development & design without dealing with hosting maintenance – and have clients who have some budget. The designer/dev builds the site directly in WP Engine’s staging environment, launches the site, then hands the website over to their client.
“I spent the majority of my post-Trinity career trying to be perceived not as a female leader but just somebody who gets things done. But being an executive who is also a mother of two daughters, I realized that I had a responsibility to advocate bringing your full self to work. Being different is what makes all of us stronger. I needed to have that realization personally in order to be a champion for it.