WP Engine is a managed hosting environment specifically designed for WordPress installations, themes, and plug-ins. In fact, you don't need to install WordPress as you do with most other web hosts; the content management system comes preinstalled. It was refreshing to open my introductory email, view my login credentials, and then get started without any additional setup. In terms of creating content, WP Engine functions as any other self-hosted WordPress installation. It's a breeze to create posts, pages, and galleries.
Many things have changed since WHSR shifted out. Various new features were added as technology advances, the company is funded by a large group of investors including Automattic (the folks behind WordPress.com), and many bloggers and WP experts regard them as one of the best managed WordPress hosting (there were also some who go against them, more about that later).
This is important when considering the choice of a web host and how it could affect the SEO of an individual site. Google takes site speed into account with their search algorithm because they have found that every additional 100ms of page-load time mean a 20 percent drop in traffic. The longer your site takes to load, the more visitors will abandon the site and go about their day. You want a host that is capable of serving pages in 1.5 seconds or less. Business owners who migrate to WP Engine say it sees their sites load an average of 2-4 times faster, and notice an immediate increase in their search engine results.